Plus, could Google be forced to sell Chrome?
| | | | | First Things First | | October 12, 2020 | By Jameson Fleming |
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| Bryan Cranston and Aaron Paul Celebrate People's 2020 Birthdays as Socially Distant Bots | |
| | Drizly cracked the alcohol delivery business, navigating complicated laws that vary state by state. As the pandemic unfolded and consumers needed a safe way to buy alcohol, Drizly's business exploded to the tune of 800% growth. Now, Drizly is in a position to deliver more than just alcohol—the brand brought joy to customers with a stunt starring Breaking Bad actors Bryan Cranston and Aaron Paul. The two showed up to birthday parties as faces on a tablet attached to a Segway-type device—perhaps the only safe way to make an appearance as a celebrity these days. Watch it here. | | | |
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| Sour Patch Kids Defied Skeptics, Successfully Opening a Physical Shop in a Pandemic | |
As retail struggles, it's not too often you hear of a brand opening its first retail store to lure in tourists...in a city where tourism is virtually non-existent because of the pandemic. Despite that, Sour Patch Kids moved forward with its plans to open its NYC location for a number of reasons. The brand created a DTC website, which saw a massive increase in lift after the store opened.The brand is learning more about what its customers want, which includes creating flavors they desire.The brand can afford to potentially lose on the store because it could make other parts of the business more efficient thanks to the data the brand collected.Read more: Get the full exclusive scoop on Sour Patch Kids' strategy. | |
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| | Adweek Promos and Events | Don't Miss Commerce Week, A New Live Virtual Summit | |
| | Join Adweek for Commerce Week, on Nov. 9-12, for four days of exploration into the rapid transformation of the commerce landscape with the leaders building the ecommerce marketplace of tomorrow. Register for free. | |
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