Tactics for balancing privacy and personalization

Tactics for balancing privacy and personalization The road to better message personalization and targeting is riddled with speed bumps and obstacles. Namely, the desire for greater data privacy and protection from exploitation is causing tension in how brands seek to reach their destination. Here's what you should make of this paradox.

MARKETING How to balance personalization and privacy in communications The road to better message personalization and targeting is riddled with speed bumps and obstacles. Namely, the desire for greater data privacy and protection from exploitation is causing tension in how brands seek to reach their destination. Here's what you should make of this paradox. CONTINUE READING...     Follow us:

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