Targeting 'superfans': How CBS is aggressively embracing streaming

"A shot in the arm from a revenue standpoint": CBS is launching another streaming channel, CBS Sports HQ, and an entertainment-themed channel later this year. Here's how CBS is approaching streaming.

Snapchat commerce has been limited to hacks. But now, media buyers say Snapchat is working on enabling commerce in its ads.

Slack, initially used internally at companies, has morphed into a tool for marketers to get quick answers to questions and to connect with individuals outside of work.

With the enforcement of the General Data Protection Regulation looming, marketers are starting to adopt a more nuanced perspective of it.

From Tearsheet: Fintech startup Varo Money is ramping up efforts to build its brand, hiring a chief marketing officer and targeting customers who are tired of paying fees for big banks.