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The 10 Most Watched Ads on YouTube in June Nike dominated in two sports, and celebrity pranks made a comeback By Tim Nudd Cristiano Ronaldo was triumphant on and off the pitch during the Euro 2016 soccer tournament. While Portugal lifted the winners' trophy in France, its superstar striker teamed up with Nike to create the ...
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This Lingerie Brand Made Its Male Employees Wear E-Cup-Size Breasts for a Day So they know how it really feels By Rebecca Cullers It's International E-Cup Day for Men over at PrimaDonna lingerie, and the men are getting to know what it's like to haul around an extra 6.6 pounds on their chest.
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Coca-Cola Celebrates Gold Medal Moments in Campaign for Rio Olympics Ogilvy & Mather spots feature 79 global athletes By Christine Birkner The joy of winning an Olympic gold medal is comparable to some of the emotional highs in life, and Coca-Cola is exploring that feeling in its campaign for the 2016 games.
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The 10 Best-Perceived Brands Among Consumers in 2016 (So Far) Tech companies top YouGov BrandIndex's list By Christine Birkner When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today. According to the study, the ...
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Planet Propaganda Mixes Midwestern Charm With a Relentless Work Ethic Simplifies data to amplify creative results By Katie Richards Specs Who Planet Propaganda partners Greg Wold (standing), Ben Hirby (r.) and John Besmer What Advertising and branding agency Where Madison, Wisc.
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How Ghostbusters Went From Low-Budget '80s Flick to Scary-Big Franchise With the branding deals to match By Robert Klara It'll take a few days before we know how Ghostbusters (the much-discussed flick slated for release this Friday) will perform at the box office, but it's easy to get a read on what the public already thinks of ...
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Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe Leaves The Martin Agency after nearly 10 years By Patrick Coffee Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that the latter describes ...
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