Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor.
| Welcome to today's Digiday Daily. Here are some of our top stories, from The Economist exploring how video can drive subscriptions to Ikea taking its print catalog to Pinterest. The Economist is starting to explore what role video can play in converting prospects into subscribers, as well as how it can improve retention rates. In September, it will release its first YouTube series. From Digiday magazine: Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor. Startup brands may be getting into the physical catalog business, but Ikea -- known for its thick 200-plus-page catalogs -- is now integrating its print magazines into Pinterest. Other things to know about Sign up for the Digiday Video Briefing, a weekly newsletter produced by senior reporter Sahil Patel, for an exclusive, inside look at what’s actually happening in the video industry. Learn how marketers can meld first-party and paid media data with human ingenuity. Download the guide: WTF is marketing intelligence? Sponsored by MiQ. | | |
|
| Sponsored by Akamai | | Webinar: Understanding the impact of speed on digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Retail Briefing | | Ikea is transitioning its print catalog to Pinterest | | While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into Pinterest boards, Ikea hopes to drive both awareness and conversions. | | |
| Sponsored by GeoEdge | | Survey: How are publishers fighting bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
|
