The ABC's of content marketing; Lessons from McDonald's healthy messaging; Tactics for pros targeting women; Get the whole team using data; and much more

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Top stories for 02.16.18

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Infographic: Content marketing from A to Z

Investing in original content and owned media can feel like a gamble with incredibly long odds, but there are at least 36 ways to amplify your efforts for better returns.

	Marketing 3 lessons from McDonald’s vow of healthier kids’ fare The fast-food chain says it will take steps to improve its dietary values in Happy Meals, reducing sugars and other caloric elements. The announcement has gotten a mixed response.

	Marketing How marketers (and everyone else) should talk to women In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.

	PR Measurement 8 keys to create a more data-driven dream team After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.

	Ragan Consulting Quiz: Are you stuck in a communications rut? See how Ragan Consulting Group can help your organization transform the way it reaches audiences.

	Crisis Communications 5 crisis lessons from Crock-Pot and ‘This Is Us’ When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.

	Awards Prove you have the power of the pitch We want to know all about the impressive media placements you’ve landed. Enter PR Daily’s 2018 Media Relations Awards. Save $50 when you enter by the early-bird deadline on March 9.

	Health Care Communication A focus on respect and care after the fatal Florida shootings The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.

	Infographic What habits do highly productive writers have in common? Although everyone writes at his or her own speed, some wordsmiths crank out pages at a dizzying pace. Adopt these routines to ramp up your word count.

	Conference Alert Why basic visual content won’t cut it anymore See how the experts at Google, Yelp and Conde Nast are going above and beyond to engage audiences.

	Crisis Response Cell phones, Twitter offer vital channels as another mass shooting unfolds Students texted messages of love to their parents—and uploaded chilling video—as a gunman stalked the halls of a Florida high school. Officials, meanwhile, tweeted updates to the public.

	Jobs of the Week 30 jobs in the PR and marketing world What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.

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