Here’s a step-by-step template for planning your ABM campaigns
| | Account-based marketing is transforming marketing, sales, and customer success teams into full-funnel revenue generators.
“Transforming”... yes, we understand how that could sound a little daunting. Which is exactly why we’ve put together a workbook with tons of inspiration, worksheets, and info to make these necessary transformations a little less scary (and a lot more fun!).
Use this ABM Campaign Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel ABM strategy. It’s an interactive step-by-step template that can help you plan ABM plays and campaigns, and it follows a simple, yet powerful framework that allows you to execute an account-based strategy for your entire revenue funnel.
Here’s what you can expect: Why ABM can now be a revenue strategy for your entire team Introduction to the TEAM framework for account-based success Building efficient growth across all stages of your revenue funnel Worksheets for every phase of your ABM campaign, from planning to launch Example use cases and campaigns for inspiration
Ready to get started? Go ahead, download a copy and make it your own!
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