Growing demands for better data protection have created the sternest headwinds the online ad industry has ever faced as governments crackdown on clandestine data flows.
| Amid mounting privacy laws and the internet’s largest platforms implementing strict data curbs, internal discussions within the IAB Tech Lab aim to establish an accountability framework to help members better coordinate their policies across the globe. Also in the news: Legacy publishers like The New York Times and The Washington Post are testing out personalized sections on their homepages to get readers to consume more content to both convert and retain subscribers. The Rundown: Roku’s active account base reaches 61 million, but growth was weighed down by ongoing supply chain issues. A pair of research studies on the topic of attention metrics reach similar conclusions about the importance of it as a KPI — but diverge on the timing of its adoption. Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to a more diversified approach. Here’s a look at its strategy. From our sister site, WorkLife: Why workers are leaving Big Tech for more purposeful career — and life — paths. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers. Sponsored by Salesforce. Brands committed to personalizing digital experiences need a deep understanding of consumers to do so. CDPs are helping them to unlock consumer data’s potential, but not all are created equal. Sponsored by Adobe. | | |
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