From shared ID solutions to ads in Netflix, our reporters offer 11 reality checks about what we shouldn’t expect in 2020.
| It's easy to predict a glorious future for one's industry at the start of a new year. But this is media, so we're going focus on what won't happen instead. Read more below. No rally for Apple News+, no federal privacy regulations, and no death of the CMO. Check out our anti-predictions here. Light ad loads, narrower targeting and a crush of political advertising are going to press streaming video ad prices higher, as demand outpaces supply. For those of you still figuring out new years resolutions, a lot of media executives are focused on how to balance work and life more carefully than they have in the past. Other things to know about It’s been a tough run for media agencies. Join leaders from Mindshare, MediaCom, Wavemaker, OMD and many more for three days of honest insights and valuable connections at the Digiday Media Buying Summit. The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up. Sponsored by Hotwire. | | |
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howdy! howdy! | Brands in Culture | | The media industry’s 2020 resolutions | | Advertising and media executives share their new year’s resolutions for 2020 — from what they hope their respective industries will achieve next year to their own personal goals. | | |
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