The beginner’s guide to neural networks Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and marketers.
ClickZ Daily: March 5, 2020 |
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| Hello! Today we have Deep Learning Neural Network startup Cognitiv’s CEO, Jeremy Fain, providing a beginner’s guide to neural networks and its benefits to brands and marketers. He writes: The true benefit of neural networks (and deep learning in general) is their ability to generate results to a degree of accuracy that no human could hope to achieve – specifically, their capacity to parse gigantic data sets in a relatively short amount of time and detect the patterns hidden within. Also Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix, and how managing your online presence is absolutely key in bringing together all marketing efforts across channels and not falling at the final hurdle, when a customer searches for your brand. Also ICYMI: Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of its Identified Offline Purchase Data Ingestion capability, allowing brands to import lists of purchases done offline and match these records with online identities. The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Zendesk, Inc. announced new functionality for its open and flexible CRM platform Zendesk Sunshine that lets companies connect and understand all their customer data. FastForward.ai, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt. |
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AI Jeremy Fain Deep Learning Neural Network startup Cognitiv's CEO, Jeremy Fain, provides a beginner’s guide to neural networks and its benefits to brands and marketers. |
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Digital Advertising Jon Buss Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absolutely key in bringing together all marketing efforts across channels and not falling at the final hurdle when a customer searches for your brand. Read more |
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| Digital Marketing Todd Thompson RRD Marketing Solutions' GM, Todd Thompson, discusses how optichannel is marketing’s return to rationality — something that has evolved from omnichannel frustrations. Read more |
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| Data-Driven Marketing Richard Foster InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. Read more |
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| AI Timothy Seward ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mistakes businesses make when creating a digital strategy and how to avoid them. Read more |
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| Content Marketing Calvin Carter Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read more |
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Analytics CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that can power highly-personalized marketing campaigns. Download now |
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| Agency Spotlight Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and ostentatious animal patterns show a vibrant undercurrent in this year’s trends. Download now |
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