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The Blaze’s Music Video ‘Territory’ Edges ‘We’re the Superhumans’ to Win Film Craft Grand Prix Jury president Robert Galluzzo lauds 'flawless' piece By Tim Nudd CANNES, France--In an upset, the Film Craft jury at Cannes Lions awarded its Grand Prix to a music video, The Blaze's "Territory," over the pre-festival favorite, "We're the Superhumans," which advertised coverage of last summer's Paralympic Games on Britain's Channel 4. "Territory," which also screened Thursday morning at Saatchi & Saatchi's New Directors' Showcase, is...
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KFC’s Hilariously Sad Radio Ads Just Won a Grand Prix at Cannes Ogilvy Johannesburg picks up where 'The Everyman Meal' left off By Angela Natividad CANNES, France--Ogilvy & Mather Johannesburg picked up the Radio Grand Prix at Cannes this evening for "The Sad Man Meal," an angst-ridden trio of ads in which men lament universal moments of first-world sadness. To a doleful piano, complaints include dropping your phone on your face while reading in bed, seeing ex-girlfriends laugh and being...
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Cannes Podcast: W+K Amsterdam Recruiter Sophie Worth on Diversity and the Quest for Great Talent How to build an inclusive team and grow them into leaders By David Griner CANNES, France--The need for a more diverse ad industry is a key theme at each Cannes Lions festival, and when it comes to making actual headway, agency recruiters are often on the front lines. So we caught up with Wieden + Kennedy Amsterdam recruiter Sophie Worth, a champion of diversity in all its forms, from...
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JWT London Made These Risqué T-Shirts Telling Cannes Attendees to ‘F the Pay Gap’ Agency makes a statement about income inequality By Katie Richards CANNES, France-A campaign that launched around International Women's Day is picking up speed at Cannes this week as a team from JWT London continues to look for ways to fight the gender pay gap. The project, "F the Pay Gap," was born out of JWT London's innovation group when some of the team got to...
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What This Year’s Lion Winners Tell Us About Branded Entertainment Today P.J. Pereira on balancing the investment for brand and audience By Tim Nudd CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at Cannes. He used the opportunity to espouse, once again, his view that the best...
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Cannes Lions Addresses Marketers’ Increased Skepticism by Launching Its Own Internal Advisory Committee Top CMOs have already signed on By Patrick Coffee Today the Cannes Lions organization responded to widespread reports of industry leaders' uncertainty about its future with a classic PR move: launching a committee to advise itself. "There have been a lot of discussions this week about the structure of the Festival, and we want to create the right Cannes Lions experience for all participants,"...
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WPP’s Martin Sorrell Criticizes Publicis’ Cannes Boycott as Not ‘the Right Approach’ But the chief cut the agency's involvement in half this year By Lauren Johnson CANNES, France--During a press interview after WPP CEO Martin Sorrell's keynote here with Robert Craft and Ron Howard, the executive responded to Publicis' controversial decision to ban the network's agencies from entering award shows for one year. While WPP has cut the number of staffers that it sends to Cannes from 1,000 last year to...
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