The Brand Marketer's Guide to In-housing

Industry execs and experts offer advice on how to get it right

As a globetrotter (and we kid you not), Tatiana Vivienne Jouanneau knows a thing or two about how culture informs the customer experience

8 troubled brands that shook the faith of American shoppers

Rather than focusing only on potential profits

Here's how they decide what to buy

Consumer habits are often shaped by how warm or cold it is outside

How NBA, Call of Duty and Nascar are courting new fans and players