The ClickZ Digest

RESEARCH BY Merkle

Engagement to empowerment: Winning in todays experience economy

As brands rush headlong into this new, automated future, security and surveillance are consumers’ top concerns, according to new survey data. It’s up to brands to provide reassurance and transparency around how AI is used.

EDITOR’S PICKS

NEWS

Google's new search engine rollout in Europe: What you need to know

Google's new search engine rollout in Europe is a response to the EU's Digital Markets Act, introducing features to enhance user experience and promote fair competition.

SEARCH

NEWS

How Google's Search Generative Experience (SGE) is Reshaping SEO

As the search giant delves deeper into the realm of artificial intelligence (AI), it is clear that SGE will have a profound impact on the future of SEO.

SEO

INSIGHTS

Fospha’s Insights to Unlock eCommerce Growth in 2024

The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return.

ECOMMERCE

WHAT WE ARE READING

HUBSPOT

3 Roles Marketing Leaders Plan to Recruit in 2024

The 2024 State of Marketing Report reveals plans to recruit content creators, strategists, and marketing managers, emphasizing the importance of high-quality content in the evolving marketing landscape.

CONTROL V EXPOSED

Role of a CMO as a Growth Evangelist, Aparna Sundaresh of Unilever

Aparna Sundaresh, Global VP of Transformation at Unilever, discusses the importance of aligning marketing with purpose and profit for long-term success on a marketing podcast.

MARTECH

Super Bowl LVIII Takeaways for Marketers

Super Bowl LVIII highlighted the power of digital channels and social media for marketers, offering insights into audience engagement, brand sentiment, and effective advertising strategies.

TOP VOICES

LINKEDIN

Insights from Diego Oquendo

The head of marketing at Catalyst Consulting sheds light on growth, demand generation and b2b marketing.

WHAT WE ARE LISTENING TO

MARTECH SERIES

MarTech Interview with Jacqueline Woods, CMO at Teradata

From the impact of AI on the future of marketing to the challenges marketers face when scaling personalization tactics; Jacqueline Woods, CMO at Teradata discusses what’s influencing and driving B2B tech marketing in this short Q&A:

LISTEN HERE

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