| | | ANALYSIS What really is LinkedIn's 'deep sales' platform? The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer intent and build effective B2B connections.
DATA
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| | | NEWS Nestlé Boosts Marketing Spend Amid Sales Slump Despite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted in 7.2% global organic growth.
MARKETING INVESTMENT
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| | | LINKEDIN Insights from Christine Alemany Alemany discusses how to maintain customer loyalty as you battle inflation. It is important to communicate, be transparent to maintain trust and deepen customer relationships.
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