The ClickZ Digest

EDITOR’S PICKS

ANALYSIS

How to Choose the Right Marketing Agency for Your Business

What are the specific objectives you want to achieve through marketing? Are you looking to increase brand awareness, generate leads, or drive sales?

AGENCIES

ANALYSIS

The Magic of AR in Modern Marketing

Augmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-enabled payments to virtual try-ons, promising a future of integrated digital and physical shopping.

MARTECH

ANALYSIS

Unravelling the Rise and Fall of Vice Media

The article explores the rise and fall of Vice Media, a once-iconic brand that defined ‘millennial’ media. It discusses the company’s transformation, the factors contributing to its downfall, and the implications for ‘millennial’ media.

BRAND STORY

WHAT WE ARE READING

MARTECH

What To Do When Data-based Marketing Doesn't Increase Sales

Explore solutions for when data-driven marketing fails to boost sales, including evaluating market fit, competitive landscape, pricing, and optimizing marketing and operational strategies.

SEARCH ENGINE JOURNAL

Entities & Ontologies: The Future Of SEO?

Discover how Entities, Schema, Algorithm Machine Learning advancements, and helpful content shape the future of SEO.

GARTNER

Gartner Survey: 87% of Marketers Concerned About Technology Replacing Jobs in Their Industry

Gartner survey reveals 87% of marketers fear job loss due to technology, urging CMOs to prioritize talent development and embrace GenAI for improved performance and engagement.

TOP VOICES

INSIGHTS BY JESSICA MATHEWS

Term Sheet Newsletters

Retail investors now have access to AI startup investments through Fundrise, which owns shares in Anthropic. The platform's CEO compares the AI investment excitement to the 1999 internet boom.

WHAT WE ARE LISTENING TO

MARKETING AGAINST THE GRAIN PODCAST

Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps

Learn from Red Bull's $16 billion strategy: embrace differentiation, own your media, and play by your own rules to revolutionize industries, as detailed in Marketing Against The Grain.

LISTEN HERE

MORE THAN A NEWSLETTER

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