The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

WPP and Google Cloud Forge a Revolutionary Partnership in Marketing

WPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operating system, WPP Open.

Partnership

INSIGHTS

How to Use Linguistic Relativity to Achieve Global Marketing Success

Understanding the relationship between language and thought is crucial for successful global marketing campaigns. Marketers should consider delving into cultural and linguistic nuances to resonate on a deeper level.

Strategy

INSIGHTS

AI-Generated Content Labeling in Social Media: What this Means for Marketers

New mandates on AI-generated content disclosures are setting new standards for transparency in social media platforms. For marketers, this shift requires a reevaluation of content strategies to maintain authenticity and transparency.

Artificial Intelligence

WHAT WE ARE READING

MARTECH

Product Excellence Beats Slick Sales Pitches: Martech's Moment of Truth

Learn why in martech, product excellence and innovation trump slick sales pitches, and how focusing on usability and authentic branding can build a loyal customer base.

SEARCH ENGINE JOURNAL

Google Unplugs “Notes on Search” Experiment

Google's Notes Search Labs experiment is ending, something that the search community pretty much viewed as inevitable.

MARKETING BREW

Inside Citi’s big bet on Paralympic athletes

After the 2016 Rio Summer Olympics, the banking company ended its sponsorship with Team USA and leaned significantly into deals with Paralympians.

TOP VOICES

INSIGHT FROM KATIE MITCHELL

Becoming the 1st marketing hire of a startup is a cheat code for accelerating your marketing career

I've been working with Richpanel for a few months: They help e-commerce brands create 'Amazon-like' experiences that reduce ticket volumes, help agents be more productive and help shoppers get instant resolutions.

WHAT WE ARE LISTENING TO

THE DUCT TAPE MARKETING PODCAST

Mastering Delegation

In this episode of the Duct Tape Marketing Podcast, I interviewed Dave Kerpen, a seasoned entrepreneur and New York Times bestselling author with a passion for effective leadership and delegation.

Listen Here

MORE THAN A NEWSLETTER

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