| | | INSIGHTS Can TikTok Revolutionise B2B Marketing? TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform prioritises creativity, authenticity, and content engagement over follower count, offering a fresh perspective for B2B brands to connect with their audience.
B2B Marketing
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| | | INSIGHTS The Quest for Sustainable Digital Advertising The environmental ramifications of digital advertising has prompted the industry to seek a balance between sustainability and operational success. Despite these obstacles, pioneers like UOB, GroupM, and Scope3 are spearheading innovative solutions to lower emissions while maintaining campaign efficacy.
Digital Advertising
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| | | INSIGHTS Can You Leverage AI to Strengthen Your Brand Identity? The integration of AI with brand identity represents a significant shift in how businesses connect with their audience in the digital age, transforming brand voices from static expressions to dynamic, interactive personas.
Brand Identity
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| | | | ADWEEK
Rethinking Working and Non-Working Spend Exploring the complexity of advertising spend, this text challenges the simple division between 'working' and 'non-working' spend, advocating for a nuanced understanding and strategic balance.
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| | | INSIGHT FROM GARETH HELM CMO Tenure Study 2024 For the first time this says CMO tenures are back on the rise and nearing the average for the C-suite (albeit the data set has changed and its still low), and their are more first-time CMOs. Spencer Stuart have also picked up how much the role is changing (and the titles too).
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| | | | SOCIAL MEDIA MARKETING PODCAST
Content That Triggers Massive Reach on Social Media Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? To explore the type of content that triggers massive reach on social media, I interview Andy Crestodina.
Listen Here
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