| | | INSIGHTS Tesla's Unconventional Marketing Ethos Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos.
Strategy
|
|
| | | INSIGHTS How Ogilvy's Combatting Misinformation in the Healthcare Sector In an era dominated by digital information, discerning credible health information has become crucial. Ogilvy, a leader in advertising and public relations, addresses this challenge by launching a dedicated health influencer unit aimed at combating medical misinformation online.
Influencer Marketing
|
|
| | | INSIGHTS Can TikTok Revolutionise B2B Marketing? TikTok's emergence as a significant force in B2C marketing has raised questions about its potential in the B2B technology marketing sector. The platform's unique ecosystem, prioritising creativity, authenticity, and content engagement over follower count, offers a fresh perspective for B2B brands.
B2B Marketing
|
|
| | | | GARTNER
CMOs Must Protect Consumer Trust in the AI Age Despite CMOs’ excitement about Generative AI, only 20% of consumers are comfortable with businesses incorporating the use of GenAI into their operations, according to a survey by Gartner.
|
|
| | | INSIGHT FROM NICOLAS EVERSETT Share of Voice: Your Long-Term Measure of Success It is natural for any business to focused on working hard to hit its current sales and revenue numbers. But when looking at the value of the business it is the expectation of future revenues that are a better predictor of its long-term success than how well it is doing in the current moment.
|
|
|
|
