| | | INSIGHTS The New Currency of Digital Distraction The attention economy represents a modern business model where consumer attention is a valuable currency. Marketers must innovate by adopting new advertising models, leveraging AI for personalised engagement, and creating value beyond just capturing attention.
Strategy
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| | | INSIGHTS How is AI Changing Conversational Marketing Strategies? Conversational marketing has become a key strategy in today's digital world. Current trends show a surge in AI-driven conversational tools, voice search, and immersive technologies like AR and VR, aiming for more humanlike and engaging experiences.
Conversational Marketing
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| | | INSIGHTS A Review of GenAI's Impact on Marketing and Sales A review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and efficiency, as well as its untapped potential and challenges in implementation.
AI
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| | | | SOCIAL MEDIA TODAY
Pinterest Sees Solid User Growth in Q1 Pinterest has shared its latest performance update, showing a big increase in active users in Q1 2024, and a steady rise in revenue year-over-year.
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| | | INSIGHT FROM DREW NEISSER B2B CMO Stuck in Limbo at the Moment—You’re Not Alone We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting. Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024.
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