| | | | RESEARCH REPORT BY FOSPHA Elevating eCommerce: Secrets of Scaling Brands As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.
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| | | INSIGHTS McDonald's Supersizes Its Digital Marketing Strategy McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating marketing funds from traditional media to digital channels to increase efficiency and return on investment.
Strategy
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| | | INSIGHT FROM BCG Unlocking Industrial Potential: The Game-Changing Impact of Generative AI A year after the launch of OpenAI's ChatGPT, many companies have realized the importance of generative #artificialintelligence. Its ability to generate texts that mimic human reasoning in response to complex questions and to take into account multiple data formats and media types (text, image, sound, video, etc.) has led to a wealth of experiments, both in large corporations and in SMEs.
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