| | | | RESEARCH REPORT BY FOSPHA Elevating eCommerce: Secrets of Scaling Brands As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.
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| | | INSIGHTS Meta's New Generative AI Tool for Marketers Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guidelines, is a response to the demand for more control in AI-driven marketing and is part of Meta's strategy to integrate AI into advertising.
AI
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| | | INSIGHTS The Ehrenberg-Bass Institute's Scientific Marketing Findings The Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. The institute challenges traditional marketing theories like the 4Ps and STP models, advocating for a data-driven approach over outdated practices.
Data Driven Marketing
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| | | INSIGHTS McDonald's Supersizes Its Digital Marketing Strategy McDonald's is making a substantial investment in its digital marketing to stay at the forefront of the fast-food industry. The company is reallocating marketing funds from traditional media to digital channels to increase efficiency and return on investment.
Digital Marketing
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| | | | EMARKETER
Instacart and Uber Take Aim at DoorDash with New Partnership Instacart and Uber are joining forces to stave off competition from DoorDash. The deal will broaden Instacart’s appeal to customers and bring it closer to becoming an all-in-one delivery service, while giving Uber Eats a valuable opportunity to acquire customers.
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| | | INSIGHT FROM NIELSEN ‘Data Driven’ Is No Longer Enough for Your ROI Strategy Marketing metrics must reflect business impact This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data have skyrocketed.
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| | | | THE CURRENT REPORT
Inside The Upfronts’ Measurement and Attribution Transformation Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion.
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