| | | | RESEARCH REPORT BY FOSPHA Elevating eCommerce: Secrets of Scaling Brands As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.
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| | | INSIGHTS Samsung Launches Insights Planner for TV Campaigns Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning total TV campaigns amidst changing viewing habits. It helps bridge the gap between linear TV and streaming by offering comprehensive audience reach data.
Media Planning
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| | | INSIGHTS OpenAI's Leap into Search OpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, and partnering with Microsoft to utilize Bing's infrastructure, thereby challenging Google's dominance in the market.
AI
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| | | INSIGHTS Meta's New Generative AI Tool for Marketers Meta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guidelines, is a response to the demand for more control in AI-driven marketing and is part of Meta's strategy to integrate AI into advertising.
Advertising
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| | | | MARTECH
MOps alignment and core responsibilities Align Martech/Marketing Ops under marketing to enhance strategy support, streamline processes, and improve campaign execution for a regional quick-service restaurant chain.
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| | | | MARKETING BREW
Amazon’s Pitch to Ad Buyers: Size Matters In January, with the flip of a switch, Amazon’s Prime Video became the largest ad-supported streaming platform in the US, its executives announced Tuesday during the company’s first upfront presentation. Its message to the advertising industry was clear: size matters.
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