From esports is dying to retail media hype, here’s what’s in (and out) for advertising in 2023.
The definitive Digiday guide to what's in and out for advertising in 2023 From esports is dying to retail media hype, here's what's in (and out) for advertising in 2023. Additional coverage: Throughout 2022, Digiday+ Research has tracked the trends in the media and marketing industries. The standouts, we found, are cookies, platforms and, unsurprisingly, the economy. ICYMI: Digiday compiled a list of who's been naughty and who's been nice in this year's digital media landscape, a list of pugnacious billionaires, privacy crusaders, sustainability advocates and those that upend orthodoxy. ICYMI: If the platforms could create a holiday wish list, what would be on it? Social media strategists sound off. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. While deprecating third-party cookies drive up costs and hurt marketers’ purchasing power, brands are leveraging first-party ID solutions to maximize reach and revenue. Sponsored by Adform. Download this explainer guide to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext. | | |
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