The legal battle sees Apple and Google et al attempt to conceal their inner workings, developments that mirror the experience of their media customers.
The DoJ's antitrust battle with Google underlines Big Tech's preference for secrecy, a growing bugbear for advertisers The legal battle sees the attempt from Apple and Google et al to conceal their inner workings, developments that mirror the experience of their media customers. Additional coverage: Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time at the Ritz Carlton Tiburón in Naples, Fla. When it comes to agencies, both of Meta's older sibling social media platforms may be past their primes. As Meta makes celebrity-like chatbots, ChatGPT learned to "hear," "see" and "speak" while Spotify is piloting AI-translated podcasts. The publishers who attended the Digiday Publishing Summit were focused on the potential upsides of applying the technology to their operations while guarding against the downsides. Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue. As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with new partnerships, products and ad spending predictions. Other things to know about With next year’s third-party cookie deprecation deadline looming, digital advertisers continue experimenting with new tools to help them navigate the changing landscape. Produced in partnership with Marketecture. The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. Marketers across all industries are taking notes from healthcare and banking teams that have managed to control personal information and remain compliant regarding personal data while still developing strong advertising campaigns. Sponsored by Piwik PRO. | | |
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