The DTC pandemic boom: What can we learn? Elliott Clayton, SVP Media UK at Conversant, looks at the direct-to-consumer trend, how it was enhanced during the pandemic, and what we can learn long-term. |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis. This week, we look at stats on Christmas spend, consumers making non-essential purchases, WFH patterns and more. |
Sponsored by Salesforce Datorama Uncertain times demand efficiency and effectiveness in media planning Those marketers who achieve transparency and efficiency across their media data are plainly at an advantage, as they are able to better make real-time decisions to meet short-term goals. |
A day in the life of… Tony Whittingstall, Global COO at FirmDecisions Tony Whittingstall is Global COO at FirmDecisions, the marketing contract compliance specialist. With so much upheaval amongst budgets and planning, we found out what auditing looks like now. |
|
|
|
|