ChatGPT Templates and Prompts for Real Estate The AI revolution is here. But what does it mean for us in real estate? We've been experimenting with ChatGPT, using it to simplify and streamline our everyday processes, and we've developed some templates that'll help you create awesome listing marketing in just a fraction of the time. Download Now >>
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Best Practices in Sales & Marketing
Do you prospect actively or passively on Instagram? The passive approach—building your content, your brand and your consistency over time—is the foundation. The active approach combines those passive efforts with authentic conversations. Apply the "45/20 rule," and watch your business grow. Full Story: REALTOR® Magazine (12/13)
Infographic: 6 social strategies you'll need in 2024 In 2024, social commerce and AI-driven chatbots will play an increasingly important role in marketing strategies, according to this infographic from Emplifi. Marketers should also employ both short- and long-form video, invest in social intelligence, use social media to provide superior customer service and adopt generative AI to improve productivity. Full Story: MarketingProfs (free registration) (12/12)
Real Estate Trends
Pause in interest rate increases could spur home buying The Federal Reserve's decision to pause interest rate hikes for the third consecutive time is good news for home buyers, as it could lead to further reductions in mortgage rates. Since the previous pauses, mortgage rates have already decreased, and with no Federal Reserve meeting scheduled until the end of January, there's potential for rates to continue falling. Full Story: CBS News (12/13)
Mortgage rate drop drives refinancing activity After a recent drop in mortgage rates, there has been a significant increase in homeowners seeking to refinance their loans. The average interest rate for 30-year fixed-rate mortgages decreased to 7.07%, leading to a 19% rise in refinance applications last week and a 27% increase compared to the same period last year. Full Story: CNBC (12/13)
2024 will focus on personalization in home design Interior design trends for 2024 are expected to emphasize personalization more than ever, with unique color pairings and a shift away from technology-dominated spaces. Designers expect an emphasis on tactile experiences and a move towards grounding, human-centric environments. Full Story: House Beautiful (12/9)
Business Wellness
Photos: Real estate pros give back with holiday toy drive The American Real Estate and Shawn Sold It teams of Beaumont, Texas, recently held a Day of Giving Toy Drive to support the local community this holiday season. "It's not just about collecting toys," said Jaime Hensley, American Real Estate broker/owner. "It's about collecting smiles, spreading joy and creating magical moments." Full Story: The Beaumont Enterprise (Texas) (12/10)
New Florida law spurs workforce housing projects Florida's Live Local Act, enacted less than six months ago, has spurred dozens of developers to move ahead with projects that include workforce housing. The act provides tax breaks and enables developers to bypass local zoning rules in order to build housing for middle-income renters. Full Story: The Wall Street Journal (12/12)
Legislation & Regulation
Markets rally as Fed signals easing ahead The Dow Jones Industrial Average breached 37000 for the first time and closed at an all-time high of 37090 while the S&P 500 and Nasdaq Composite each gained 1.4% and the 10-year U.S. Treasury yield fell to its lowest since August after the U.S. Federal Reserve held interest rates steady on Wednesday. The rally reflects the growing confidence that the U.S. economy will achieve a soft landing. Full Story: The Wall Street Journal (12/13),Bloomberg (12/14),Bloomberg (12/13)
Your Take
What's the #1 way you'll grow your business in 2024?
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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