Toy stores haven’t fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work?
| Rarely taking the Palais stage at Cannes or appearing in “Top 100” lists of Madison Avenue’s power players, Agency CFOs are increasingly stepping into the spotlight as balance sheets take center stage as the coronavirus crisis extends into another week. Read more below. “The agency CFO is going to be this year’s MVP,” said Greg Paull, principal at marketing consultancy R3. In the latest edition of our Confessions series, we hear from a copywriter about how the coronavirus has affected her job, made balancing work and life more difficult and how she fears burnout. For Digiday+ members, a new Digiday survey about the early effects of the coronavirus on brands and retailers found that 39% of top execs expect to have layoffs due to the crisis. Coronavirus has upended entertainment publishers' content schedules. But now they're creating new franchises out of the pandemic. Other things to know about Gain actionable insights into surviving retail's new reality at our Amazon Strategies Virtual Forum. Join us over parts of five mornings from April 20 - 24 to explore what the crisis has meant for selling on Amazon and delve into the increasingly volatile Amazon advertising ecosystem. Publishers and advertisers: How are you planning to block, eliminate and avoid deceptive ads in 2020? How will deceptive ads impact the 2020 election? Sponsored by Geoedge. | | |
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| DIGIDAY+ MEMBER EXCLUSIVE | | The future of toy stores isn't in selling you toys | | Toy stores haven’t fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work? | | |
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howdy! | Sponsored by Silverbullet | | WTF is a world without (third-party) cookies? | | A guide to how brands and content owners can continue to deliver personalized and relevant customer experiences post-cookies, including top tips for surviving — and thriving — in a cookieless world. | | |
howdy! | Coronavirus Fallout | | Navigating cash crunches, CFOs become the new agency power players | | Agency CFOs rarely take to the Palais stage at Cannes or appear in “Top 100” lists of Madison Avenue’s power players. But as the coronavirus crisis extends into another week, agency CFOs are increasingly stepping into the spotlight as balance sheets take center stage. “Agencies are famous for being run on creativity and growth, but […] | | |
howdy! | Sponsored by Zephr | | Beyond paywalls: publishers are exploring smarter audience strategies | | Research: Monetizing content during a crisis — when advertising revenue is under extraordinary pressure — isn’t just about building a paywall. This report shows the value of developing a two-way relationship with audiences that goes beyond creating barriers to the content they want. | | |
howdy! howdy! | | | GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’ | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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