| "We're fumbling around in the dark." Programmatic ad demand volumes plummeted in Europe when the General Data Protection Regulation took effect. A big reason for the upheaval: Google. After its acquisition by Chinese company Bytedance in November, lip-syncing app Musical.ly is ramping up its ad sales effort in order to attract more ad dollars beyond small influencer-based campaigns. Amazon has become a significant subscription driver for TV networks with over-the-top streaming channels, but networks say they aren't too concerned about ceding control to the tech giant. A lack of measurement standards has kept brand advertisers away from podcasting. Now, the industry is moving toward a standard, but that shift comes at a cost to podcast producers. This Friday is the early deadline for the Digiday WorkLife Awards. Submit your organization in categories like Most Innovative Culture, Most Passionate Employees, Most Collaborative Culture and more for the chance to showcase your company culture as the best in media and marketing. Cannes is coming. Navigate the week with our Cannes Briefing, a daily newsletter delivered during Cannes that provides highlights and lowlights from along the Croisette, invitations to exclusive events, from live podcast recordings to parties and panels, and much more. |
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| Jessica Davies “The concern we all [publishers] call out is Google's dominance, which is driving distortion of the market while they're lining their own pockets.” |
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| Kerry Flynn After being acquired by Chinese media company Bytedance last November, the lip-syncing app has been formalizing its ad offerings. |
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| Sponsored Content IBM Watson Marketing Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. On June 7th 2018 at 1PM ET, join Michael Trapani, global product marketing leader for IBM Watson Marketing as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing. |
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| Sahil Patel As Amazon drives people to subscribe to streaming channels, TV networks consider whether the platform will become too powerful. |
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| Max Willens Wondery will fully adopt the IAB standard in July. |
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| Sponsored Content IBM Watson Marketing As the Home Shopping Network's marketing expanded across innumerable digital platforms, it struggled to track and respond to individual retail journeys. So powered by AI, it pivoted to creating personalized, cross-platform conversation with consumers. Sponsored by IBM Watson Marketing. |
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| Sponsored Content Nativo For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with malintent. Sponsored by Nativo. |
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EARLY DEADLINE:
June 1, 2018 |
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Last chance deadline:
June 8, 2018 |
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ALL EVENTS |
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