Plus, the age of advanced customer journey analytics
| Short-term retention tactics are necessary. But they can turn even more customers away, defeating their purpose. Today’s feature from contributor Jay Mandel outlines a more holistic approach worth considering. It’s about broadening the strategy without losing sight of key loyalty and value goals. And it’s very design- and data-driven. And also today, contributor Mohit Palriwal lays out the case for better understanding and connecting the customer journey. This area is set for a revolution with new AI and machine learning analytics. Finally, we want to hear what the MarTech community learned in 2024, from new tools to new tips and tricks for old tools. Tell us in this super-short survey and help inspire your peers. Chris Wood
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| Customer experience | | | Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. | | |
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| Customer journey orchestration | | | See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. | | |
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| Marketing artificial intelligence (AI) | | | 95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. | | |
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| Digital advertising | | | Stay ahead of the political ad wave with AI-Powered Precision | | |
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| MarTech webinar | | | See how a modern, next-generation platform can take centralized data, advanced analytics, and predictive modeling to transform customer engagement and drive business growth for retailers. | | |
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| Digital advertising | | | Get the latest on Google's plan to protect user privacy in the advertising ecosystem. Updated with the latest concerns from the U.K. CMA. | | |
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| Social media marketing | | | Threads is proving to be a serious Twitter/X alternative. Updated to include a report that ads are coming to Threads in early 2025. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing artificial intelligence (AI) | | | AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? | | |
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| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Time for a new online event platform? Get the lowdown on 14 enterprise digital event platforms on the MarTech guide Enterprise Digital Event Platforms: A Marketer’s Guide. | | |
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