Tests began last September when Future shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World.
| Four weeks ago Future plc Inc turned off most of its sites that were on Accelerated Mobile Pages. It knew the move had risks: namely, losing a lot of traffic given AMP is basically open-source code that strips down web pages so they load faster on mobile devices. But so far, the gambit has paid off. Read more below. Future began tests to shut down AMP versions of several sites including Guitar Player, Live Science and Digital Camera World last year. Why Disney tapped a former theme park executive to lead its metaverse strategy. In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics. Shapermint, the direct-to-consumer shapewear brand founded in 2018, is expanding its social media presence, upping its ad spend on Pinterest and TikTok. The Rundown: What you should know now that Google is bringing its Privacy Sandbox to Android. Other things to know about Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between. When it comes to mobile campaigns, there’s more to consider than simply the platforms, channels and apps — each operating system offers distinct opportunities to reach audiences. Sponsored by AdColony. The death of third-party cookies will have a significant impact on profits from programmatic advertising unless publishers prepare new strategies now. Sponsored by Viafoura. | | |
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