The Long Goodbye

The Long Goodbye is a 10-part series that takes a look at how the advertising industry will be affected after Google completes its phaseout of the third-party cookie. In this series, we explore many facets of what this could mean for the industry and its major players, including how Apple is building up its own ad business and how publishers are navigating the changes.

Featured stories

As the media industry begins to turn itself upside down before Google ends its support of third-party cookies, large cloud tech companies are using the upheaval as an opportunity to try and grow their cloud businesses. Read more.

Is Apple making a land grab for media dollars? Apple's interest in advertising are manifesting through the App Tracking Transparency (ATT) privacy safeguard.Read more.

As it stands, our clients are playing catch-up when it comes to Apple... For some brands, these changes from Apple are so much bigger than media — it’s a disruption to their business model.

- Confessions of a media agency exec on Apple's growing influence over advertising

Here’s why the loss of the third-party cookie is heading toward a collapse in the middle

What is the fate of DMPs in a post-cookie world?

Apple poised to reshape online advertising as investment and influence grows

The definitive Digiday guide to what’s in and out in the privacy conversation this year

BFFs once more, advertisers and publishers rediscover their alliance amid tracking turmoil

Poof! When Google extended the cookie deadline, urgency behind testing publishers’ new ad products subsided

Privacy: What’s in and out