How programmatic ads are bought is just as important as what gets bought.
| How programmatic ads are bought is just as important as what gets bought. Additional coverage: Media CROs are starting to see a return of ad dollars coming from tech and finance but are bracing for the entertainment category to pull back come 2024. TikTok is maturing. But before joining the app, The Athlete's Foot is looking for expert guidance. Buyers, having just gotten the upper hand on pricing, and clients, who are releasing budgets much closer to airtime thanks to greater flexibility they’ve been offered by TV sellers, aren’t about to let the pendulum swing back so easily to the sellers. More in this Digiday+ Media Buying Briefing. With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Other things to know about Join us at the Digiday Media Buying Summit from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with execs from Dentsu, Publicis, MediaCom and more. To protect user data and privacy, marketers are looking to the strictest sectors for best practices and compliance examples. HIPAA regulations show teams how to work with sensitive data and ensure partners are up to par. Sponsored by Piwik PRO. Advertisers are using AI to identify overlooked and untapped audiences to get a pulse on how content is consumed and understand how to engage with audiences more effectively. Sponsored by Silverpush. | | |
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