| Producers of Netflix shows, especially digital publishers with TV ambitions, are using their deals with the platform to create more opportunities with TV networks. "Brands don't want to be in the headlines." The uncertainty around the looming General Data Protection Regulation is spurring some advertisers to stop programmatic ad buying in the weeks after the law takes effect. GDPR has also prompted companies to send emails to try to get people to consent to continue receiving messages from them. But that's causing these companies to lose email subscribers. Since it started focusing more on Instagram in 2016, the Financial Times is finding that Instagram Stories is driving traffic -- and subscribers. In case you missed it: This week's Digiday Podcast features Robert Bridge, chief customer officer at The Telegraph, who discusses the publisher's subscription model. The Digiday Content Marketing Summit will provide a candid look into how Chipotle, Intel and Heineken are evolving their content marketing strategies. Register now to reserve your spot. Subscribe to our Cannes briefing, a daily email newsletter delivered each morning during Cannes, for updates on all things Cannes, invitations to exclusive Digiday events, what we're overhearing on the Croisette and more. |
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| Sahil Patel Netflix pays creators, but for digital publishers, there’s also a ton of value in just being able to say they have a show on Netflix. |
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| Seb Joseph “Performance might take a dive, but I'd rather that little blip than headlines saying we're not compliant, or our advertising isn't legal under GDPR.” |
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| Sponsored Content Tune Mobile marketers still struggle to optimally analyze their findings thanks to difficult tracking and unstable data, and a failure to become mobile measurement savvy will leave your brand behind to consumers. However, brands that focus on mobile measurement can attain customers who are both loyal and engaged. Sponsored by TUNE. |
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| Ilyse Liffreing The onslaught of GDPR permission emails is already whittling down companies' email lists. |
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| Lucinda Southern The average number of likes, shares and comments on the FT's Instagram posts between April 2017 and April 2018 was 2,703 per post, far exceeding Facebook. |
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| Sponsored Content IBM Watson Marketing Get an inside look at AI in the workplace. From easy onboarding to optimal support, two recruiters share their thoughts on AI’s best position on the modern marketing team. Sponsored by IBM Watson Marketing. |
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| Sponsored Content The Media Trust The GDPR protects individuals' data rights within the EU. Every business with a website or digital advertising campaign has obligations. For brands and advertisers it can be confusing. Learn more in our handy infographic guide for brand advertisers and publishers alike. Sponsored by The Media Trust. |
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