| Digital media is undergoing a pivot to reality, with BuzzFeed's and Vice's reported failures to meet their revenue goals for the year, Mashable's sale and Oath's layoffs serving as examples. "Why shouldn't we have the word 'vagina' in an article about women's health?" In the latest installment of Confessions, a publisher of a lifestyle site for women said the brand-safety crackdown has forced her to water down her editorial strategy. With the growing influence of Alibaba and Tencent-owned mobile app WeChat, brands, agencies and tech companies in the U.S. are becoming increasingly interested in China's digital marketing landscape. As a result, some Chinese agencies are expanding to the U.S. Despite the buzz around pivoting to video, video accounts for less than 25 percent of total content for most publishers. Subscribe to Digiday+ to find out why. "We measure success holistically, not just on television." On the latest Digiday Live episode, Turner President David Levy discusses how the company assesses its properties' success, monetization on platforms and more. Don't miss next month's Digiday Marketing Summit, where attendees will hear from brands such as McDonald's, Johnson & Johnson, Sprint and much more as they share how they are marketing in a platform world. Join us in the Bahamas from Dec. 5 - 7. Learn how to keep up with new revenue-recognition standards, what cloud technology's current role is and more. Join Deloitte Digital for a webinar on the emergence of new standards in media and publishing. Sponsored by Oracle and NetSuite. |
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| Lucia Moses Publishers including BuzzFeed and Mashable hit a wall, a sign that digital media can’t live on advertising alone. |
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| Lucia Moses One publisher of a lifestyle site for women said the crackdown has forced her to water down her editorial strategy. |
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| Sponsored Content OpenX Programmatic advertising is poised to become the primary way in which a majority of all advertising is globally traded -- but the majority of all CMOs still have significant trust concerns. However, with these six key steps, it’s possible to build lasting trust in the value of programmatic advertising. Sponsored by OpenX. |
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| Yuyu Chen A few agencies that are headquartered in China are building businesses in the U.S., either through organic growth or mergers and acquisitions. |
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| Mark Weiss Publishers also struggle with the time it takes to make video and keeping up with demand for video. |
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| Sponsored Content Oracle and Netsuite Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite. |
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| Sponsored Content Digital Remedy Learn about the risks and advantages of influencer marketing. While it might be difficult to expect instant ROI when using influencers, the true results will come to light over time. Sponsored by Digital Remedy. |
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