| Since its launch in 2014, The Players' Tribune has relied on branded and sponsored content revenue. Now, the publisher is trying to diversify its revenue through entertainment content and licensing. Former WPP head Martin Sorrell's departure from the holding group could spell the end of the holding company concept itself. "There probably was no company more in a position better to weaken the duopoly." The resignation of Sorrell, who is known for his criticism of Google and Facebook, also means the ad and media industries have a void to fill in the fight against the duopoly. From Glossy: Nearly a year after rolling out its high-end brand hub, the Luxury Pavilion, Tmall is creating a luxury loyalty club to offer more benefits to Luxury Pavilion customers that spend more than $159,000 yearly through Alibaba. Subscribe to our weekly video briefing email for a deeper look at the modernization of video and entertainment, or sign up for the Amazon briefing to see how the retail giant is putting its stamp on media, marketing, fashion, commerce and more. At Digiday Hot Topic: Commerce for Publishers, attendees will find out what works and what doesn't when it comes to building a commerce strategy. Register now to hear from publishers like Barstool Sports, theSkimm and Domino Media Group. Connect one-on-one with executives from CNN, Bloomberg, ESPN and more at the Digiday Video Anywhere Summit. Learn more and register now to reserve your spot. |
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| Sahil Patel The Players’ Tribune has found some traction in getting athletes to share personal stories — and sometimes getting brands to fund them. Now, it wants to create new business lines, including non-advertising revenue. |
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| Shareen Pathak Martin Sorrell's departure from WPP this week may signal the end of the holding company concept. |
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| Sponsored Content Oracle and Netsuite When a PS organization can enhance the "soft skills" of its PS consultants, it can ultimately drive more value to the client, as well as lead to more repeatable business for the PS organization. Get the guide. Sponsored by Oracle + NetSuite. |
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| Lucia Moses The advertising CEO leaves a void not just at WPP, but in the ad and media industries as they try to curb the tech giants’ expansion into digital media. |
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| Hilary Milnes Tmall’s new Luxury Pavilion Club offers top-spending customers a suite of benefits, including exclusive sales, event invites, flexible payment options and first access to new products. There are two tiers to the program, with a premium membership providing customers with a personal shopping concierge and offline perks like spa sessions and hotel stays. |
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| Sponsored Content Bazaarvoice It may seem obvious: Marketers need to pinpoint which of their marketing efforts actually worked. It's called "attribution," and it's much tougher than you'd think. We surveyed 200 marketing pros and interviewed experts, exploring how today's marketers are approaching attribution - and where they're falling short. Sponsored by Bazaarvoice. |
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| Sponsored Content OpenX As over-complexity, lack of transparency and sub-par technology floods the market, it is clear that the state of publisher container management has fallen enormously short of expectations. It's time for a return to simplicity. Sponsored by OpenX. |
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