| Good morning, Marketer, and an important part of marketing success is being able to measure it. Personalization is a good thing, but how good? Today, contributor Greg Kihlstrom kicks off a new series of articles examining how marketers can measure the positive effects of personalized experiences. The stakes couldn’t be higher as organizations spend precious resources gathering and enriching first-party data. Personalization is a major way to activate it. Now it’s time to measure the impact. Chris Wood,
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