| | The role of personalisation in customer loyalty post-Covid
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air.
Nikki Gilliland talks to Christian Selchau-Hansen, CEO of Formation.ai, about changing patterns of customer loyalty and how businesses can tailor their approach accordingly. |
A day in the life of… Toni Wood, CMO of Ufurnish.com
Toni Wood is the CMO of furniture comparison website Ufurnish.com. We caught up with her to find out what it was like to launch a new website and brand during a pandemic, as well as how her own day-to-day has been impacted. |
How can marketers increase their chances of successful martech investment?
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% of marketing budgets were being earmarked for martech – up from 22% in 2017.
However, other research also highlights a hidden truth, which is that companies have been failing to generate return on investment as expected. |
Sponsored by YouTube Advertising
How Asos and Made.com engage style lovers on YouTube
When it comes to fashion, beauty and style, the content on YouTube serves every taste. What’s more, the trends in what people watch on YouTube are influencing both the creative and strategic direction that brands and agencies take in their campaigns. |
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| Econsultancy Live: Riding the Ecommerce Wave
1-2 December 2020 | Virtual conference
Taking place next week: discover what steps you can take to make the most of the ecommerce boom as we explore how to adapt to the opportunities and challenges that lie ahead. Get your pass today. |
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Learn the Best Approach to Competitive Research in This Course
Are you conducting regular competitor analysis? If not, your brand is missing out on valuable insights. We can help!
In our free Competitor Analysis with SEMrush course, international PPC speaker Navah Hopkins will teach you how to achieve the right competitive research workflow and rhythm for your brand by using the SEMrush toolkit.
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| Stay on top of 2021 - no crystal ball necessary |
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
Navigate the entire digital landscape, through our wealth of resources, from our digital platform and EconLearn hub to blended learning academies. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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