Disney’s Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company’s flagship streaming service did see subscriber growth slow in the U.S.
August 11, 2022
Disney's Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But the media company's flagship streaming service did see subscriber growth slow in the U.S.
Disney’s Disney+ saw subscriber growth accelerate in the quarter that ended July 2. But, the media company’s flagship streaming service did see subscriber growth slow in the U.S.
In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios’s sale to Cox Enterprises signals about the current investment market for media companies.
There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it.
While Hulu does make social marketing plans for each show, the company keeps tabs on social sentiment — i.e. what’s working and what’s not — and adapts its social strategy accordingly.
Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact.
