| "People can get aggressive": With harassment in the spotlight, bullying at agencies appears to be getting more attention. A month after Facebook announced it would show less news in its news feed, news publishers are already feeling the effects, with Chartbeat data showing Facebook traffic to publishers declined 6 percent since the beginning of January. The BBC is still committed to experimenting with virtual reality, forming a centralized team in November of VR producers that work with other departments on projects. To compete with Facebook, News UK has created a tool that allows advertisers to run ads on its news properties that they'd typically run on social platforms. In a Digiday survey of media, TV and advertising executives from major companies, 52 percent said HBO Now is the TV network performing the best in the over-the-top space. Subscribe to Digiday+ to learn more about the OTT landscape. Apply here for a complimentary pass to join us at the Digiday AI Marketing Summit, where we'll discuss how brands and retailers are implementing AI for everything from managing media spend to content curation. |
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| Shareen Pathak As harassment takes center stage in the national conversation, there is another part of modern work that seems to be gaining more attention: workplace bullying. |
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| Lucia Moses Traffic to news publishers has dipped again since Facebook said it would prioritize users’ posts in the news feed, according to multiple data sources. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Lucinda Southern "We're understanding that you can't separate editorial and creative from the technology in order to work out to use a new medium to tell stories.” |
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| Jessica Davies “Facebook is aggressively turning the dial against [brands and publishers].” |
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| Sponsored Content PubMatic The ad tech transparency debate has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. What the market needs is trust between publishers, advertisers, and technology providers-trust that can be achieved by reimagining programmatic business models. Sponsored by PubMatic. |
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| Sponsored Content Thunder We would like to know your thoughts on the methods you’re using to test ad effectiveness. Which ones are working? Which ones are not? Take the quick survey and we’ll send you a $5 Starbucks gift card. Sponsored by Thunder. |
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EARLY DEADLINE:
February 16, 2018 |
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EARLY DEADLINE:
February 16, 2018 |
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