Not all curators are created equal, and not every curation pitch holds up under scrutiny.
| Ad tech’s relationship with language has always been more aspirational than precise, but curation may be the most glaring example yet. Additional coverage: Marketers at Honda's Acura brand are pressing ahead with a spring SUV launch campaign, despite threat from tariff uncertainty. This week's Digiday+ Media Buying Briefing asks, what are other auto advertisers thinking? Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. In a sea of more than 250 retail media networks, smaller players are pushing to take in more ad dollars. The Spotter showcase and its roster of top YouTubers are making a clear play for bigger brand partnerships and a larger share of ad dollars. In this episode of our limited-series podcast WorkLife Presents: Mom's at Work, we dive into the daily dance that so many moms perform: the push and pull of balancing professional goals and financial stability with family responsibilities. Media execs say it’s been a tough three months for publishers, with downward pressure on CPMs and reduced demand for custom and branded content. Other things to know about The Digiday Awards have previously recognized industry-leading work from DoorDash, Crocs, Salesforce and more. Explore this year's categories and enter by April 11 to secure the best rate. When advertisers and publishers establish data-sharing frameworks, CTV will help advertisers reach and engage targeted audiences more effectively than previously possible. Sponsored by Seedtag. While AI might help a brand identify trends and audience preferences, emotional analysis of the end-consumer captures those subtle, nuanced feelings that resonate on a deeper, more meaningful human level. Sponsored by Nexxen. | | |
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howdy! howdy! howdy! | Sponsored by OpenX | | How biddable CTV empowers independent agencies | | Biddable CTV is particularly advantageous for independent agencies, opening doors for up-and-coming, high-quality brands previously locked out of TV advertising. Biddable marketplaces allow independent agencies to optimize campaigns in real time and achieve performance goals more effectively. | | |
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