The story of a 3-year digital transformation at Electrocomponents, taking it to a top-5 growth stock in the FTSE 250
The response to Covid-19 has accelerated trends towards digital with 59% of UK CEOs having digital transformation of core business operations and processes as a top 3 priority (PWC, Aug ’20).
Econsultancy asked Guy Magrath to summarize the recent digital transformation of Electrocomponents plc, the impacts of such a transformation, and most importantly how it was done and the role he played as Chief Digital Officer (CDO). |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis.
This week, we look at stats on August retail footfall, back-to-school shopping and the impact of Covid-19 on marketers' businesses. |
Navigating what’s next: Five key takeaways for FMCG marketers
Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and brand purpose. How can FMCG brands respond to these in their online experiences and advertising? Jenna Russell, senior strategist at ELVIS, outlines five key points. |
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