This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. Agency group Common Interest aims to fill a gap in marketing where cultural authenticity trumps appropriation. Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. Other things to know about Join us from September 23-25 in Miami for Digiday's Publishing Summit, where we'll connect attendees with top publishing execs. Grab your passes by Monday, July 15 to secure the best rate. Brands are leveraging the powerful combination of digital advertising and direct mail to create effective omnichannel marketing strategies. Sponsored by Adstra. The fastest or most straightforward path to audience selection often isn’t the most effective solution. Sponsored by Wiland.
From Digiday’s sister brand Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI.
Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch.
Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more.
Some already seem to believe. Marketers including the likes of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them.
Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past.