Media buyers say their relationships with Facebook and Google have become worse especially when compared to improvements that Twitter and Snap have made.
| From media buyers' frustrations with Facebook and Google ad reps to audio platforms attempting to solve issues with discoverability, here are Thursday's top stories. Read more below. Media buyers say they're becoming increasingly frustrated with ads reps from Facebook and Google, even as Twitter and Snap's teams have matured, and grown to be more thoughtful and proactive partners. Audio platforms like Pandora and Spotify are trying to figure out if their promotional muscles can help solve one of the format’s longest-standing problems: Discovery. Creative agencies have been facing a perfect storm. Barton F. Graf, like other agencies, was hit with a client movement towards more project-based work. It’s a tough pivot for agencies like these, which were built on models that prized agency of record work. Learn more in this week's Rundown. Other things to know about The Digiday Publishing Summit agenda is now live. See what leaders from Forbes, Vice, Bloomberg Media and more will dive into over three days of connecting and networking here. For brands that are looking to drive both incremental users and profit, partner marketing might just be the answer. But this innovative strategy can add a plethora of new complexities — which can present challenges without proper guidelines and tracking measures in place. Sponsored by Tune. | | |
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howdy! howdy! | Modern Retail | | FedEx-Amazon break up is just the beginning of a bigger fight against retail giant | | Two months after it pulled its FedEx Express air mail service from the platform, FedEx has ended its FedEx Ground Shipping service. To get items to customers within Amazon’s ever-shrinking guaranteed delivery windows, the company will rely on UPS, DHL and its own network of delivery capabilities, which include its own fleet of cargo planes, delivery trucks and local drivers. | | |
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| Marketing on Platforms | | The Atlantic’s Taylor Lorenz: People like TikTok because it’s free of toxicity | | On this week's episode of The Digiday Podcast, Brian Morrissey welcomes internet reporter, Taylor Lorenz, back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do. |
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