Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyer are demanding of the main streaming services.
Among the newer developments in the upfront market as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyers are demanding of the main streaming services. Additional coverage: Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged. At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools. As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. More in this Digiday+ Media Buying Briefing. As AI giants and startups roll out new features for AI-generated music, record labels are taking their fight to court with two new lawsuits over copyrighted content. Other things to know about Highlight your company's dedication to social and environmental causes with the Greater Good Awards. Enter by Friday, August 9 to highlight your impactful work. Breaking down ad-sales silos enables publishers to manage their ad inventory efficiently, optimize campaign execution and ensure timely delivery of commitments to advertisers. Sponsored by WideOrbit. To create a smooth, friendly email sign-up process, publishers are building trust and utilizing strategic placement with simplification in mind. Sponsored by Upland. | |
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