| With Facebook Live on the wane, The Washington Post is hoping that two new shows will help it reach Twitch's audience of 15 million daily active users. After Twitter erased millions of fake profiles last week, marketers expect to see more engagement on the platform and less emphasis on vanity metrics like total followers. The Cambridge Analytica-related fine shows Facebook is becoming the poster child for companies that don't have their data house in order, experts say. Publishers had hoped Subscribe with Amazon would help them boost their subscription businesses. But a little more than a year into the program, many say it's had a negligible impact. Ikea is launching its first store in India this year and hopes to have 25 stores by 2025, but it faces challenges from a crowded online retail industry. At The Digiday Retail Forum, taking place in New York City on Aug. 23, senior executives from Rent the Runway, Express, Bonobos and other top brands will discuss everything from the future of the store and distribution to building successful partnerships with Amazon. Learn more and register here. On the latest Starting Out podcast, Northwestern Mutual CMO Aditi Javeri Gokhale discusses how Northwestern Mutual developed a hybrid model for its marketing department that combines partnering with agencies while developing in-house capabilities. |
|---|
|
|---|
| Lucia Moses “The perspective at the Post is, we need to meet people where they are. Twitch, we're going into it knowing they're already consuming video.” |
|---|
|
|---|
| Kerry Flynn The change brings more transparency to how big someone's community is based on who's actually using Twitter. |
|---|
|
|---|
| Sponsored Content MoPub Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. |
|---|
|
|---|
| Jessica Davies “Ad tech is no longer deemed low-risk:” Experts see the Cambridge Analytica-related fine as a warning for other companies. |
|---|
|
|---|
| Max Willens A year in, the Amazon program has just 17 participants. |
|---|
|
|---|
| Sponsored Content imre To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre |
|---|
|
|---|
| Sponsored Content Roxot 82.5% of digital display ads will be bought programmatically in 2018 and that number will grow to 86% over the next year. The more developed the market is, the fewer growth opportunities there are and as major markets are maturing, publishers will continue to struggle to increase their advertising revenues unless something changes. Sponsored by Roxot. |
|---|
|
|---|
Extended deadline:
July 27, 2018 |
|---|
| |
|---|
Early deadline:
August 3, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
