Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ.
| The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times like this: rank the fallout. Additional coverage: A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program. Despite tight budgets and looming recession fears, some smaller brands are ramping up investments in retail media networks to boost visibility. Is it time for yet another reset in how marketers and their media agencies need to approach media investments thanks to changing consumer habits? Read this week's Digiday+ Media Buying Briefing. AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy. To get a sense of how some marketers, agency execs and industry analysts are figuring out this chaotic moment, we asked them for their dos and don’ts. Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation. Other things to know about Showcase your solutions and expertise in front of judges from Deloitte Digital, Amazon, Forbes and more with the Digiday Technology Awards. Explore this year's categories and enter by June 13 to be considered. The rise in demand for digital media has prompted 68% of agencies to expand their offerings. As they scale, many seek hybrid solutions that strike a balance between in-house resources and outsourcing to maintain control and profits. Under the leadership of Ann McGowan, general manager of digital platforms at A+E Global Media, the company is exploring new audience engagement and content curation tactics. | | |
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howdy! howdy! howdy! howdy! | Generative AI | | WTF are gray bots? | | AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy. | | |
howdy! |
