| | Adfreak | June 26, 2017 | | Today's highs and lows of creativity |
| | | The Year’s 15 Best Commercials, as Picked by the Cannes Lions Film Jury See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete...
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| | | | | | | | Fearless Girl’s Dominating Run at Cannes Ends With 4 Grand Prix and 18 Total Lions McCann NY wins Titanium Grand Prix after top honors in PR, Outdoor and Glass By David Griner CANNES, France--It's official: Fearless Girl is one of the most highly honored campaigns in the history of the Cannes Lion International Festival of Creativity. The Wall Street statue, created by agency McCann New York for State Street Global Advisors as a way to encourage more companies to put women in leadership, today won its fourth...
Read more » | | 180LA Wins Second Grand Prix at Cannes, in Integrated, For Turning Boost Mobile Stores Into Polling Sites Jury wants marketers to be 'genuine forces for good' By Kristina Monllos CANNES, France--180LA's campaign to tackle a systemic issue--voter suppression--with its "Boost Your Voice" campaign for Boost Mobile earned the agency another Grand Prix at the Cannes Lions festival, this time in the Integrated category. Many of Boost Mobile's stores are located in lower-income areas, where counties across the country have been closing down polling places,...
Read more » | | ‘We’re the Superhumans’ Wins Film Grand Prix at Cannes to Massive Applause An anticipated and merited win By Angela Natividad CANNES, France--Much like at the Oscars, certain work feels made to be awarded at Cannes; the shower of Lions is evident well before the week begins. This can be both a blessing and a curse: An agency goes home with lots of Lions, and a suddenly contrary industry can name 20 other campaigns that should...
Read more » | | | | | Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand Muun's the word in ads by Amsterdam Berlin By David Gianatasio This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...
Read more » | | See BBH’s Incredible Short Film ‘Home,’ Which Is Finally Online but Only for a Week Deputy ECD Anthony Austin discusses the gold Lion winner By Tim Nudd CANNES, France--One of the most celebrated agency projects of the past year hasn't been that easy to see. It's played mostly at film festivals since its debut at South by Southwest in 2016. But now, this week only, anyone can check out Black Sheep Studios' incredible short film Home, about the refugee crisis. Written and...
Read more » | | What This Year’s Lion Winners Tell Us About Branded Entertainment Today P.J. Pereira on balancing the investment for brand and audience By Tim Nudd CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at Cannes. He used the opportunity to espouse, once again, his view that the best...
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