While agencies publicly push for more workplace diversity, the story is a different one internally.
| Sexism in media agencies still exists in abundance, just not as overtly as it once did. While there is much greater awareness of gender equality in the workplace than before, there's a different story going on internally. One female exec shares her story. Read more below. In our latest Confessions, a female exec revealed how daily sexism influenced both organizational culture and individual careers in the media agency she worked at to the point that they left. Retail media has been buzzed about this past year but marketers aren't yet confident in its success. In a survey of 67 brand marketers by Digiday this past summer, brand marketers were asked how their ad spending on platforms and channels including Facebook, Instagram, YouTube, other social platforms, Amazon, other retail sites and television changed in the past year. The Economist is seeing subscriber numbers grow on the platform as well as referrals back to the publisher's site since launching two series on YouTube. In the latest Digiday podcast, Hearst Magazines' Zuri Rice discussed why Facebook's potential for video is down but not out, how the company thinks about its content and the merits of short-form versus long-form video. Other things to know about It's Amazon's world and we're all just living in it. Amazon Strategies, presented by Digiday, Glossy and Modern Retail, is a two-day forum and workshop where we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with these retailers. View pass options and learn more here. Join us at the breathtaking BounceX office for a breakfast panel delving into the business and evolution of influencer marketing on Thursday, November 7 at 8:30am. Sponsored by BounceX. | | |
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howdy! | Sponsored by Permutive | | How publishers are missing out on data-driven revenue | | Dramatic browser changes have wiped third-party cookies used for behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience. | | |
howdy! howdy! | Sponsored by Zephr | | Monetizing content beyond paywalls | | New research finds that media pros think subscriptions will be the next major driver of publisher growth. But industry pros also caution that paywalls should be one piece of a broader monetization strategy. | | |
howdy! | Publishing on Snapchat | | After sluggish starts, more publishers are finding Snapchat a moneymaker | | For publishers who’ve figured out what does well on Snapchat and have stuck by Discover, the returns are beginning to flow. But what happens when other new platforms like TikTok threaten to take away Snapchat’s core audience, and when other platforms increasingly adopt a direct payment model for publishers? | | |
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