To be clear, this ecosystem already exists for most of the publisher’s inventory — the part sold via direct deals with advertisers. This latest move just extends it to the programmatic part too.
'There's a lot of blind buying': Schibsted makes its first-party IDs widely available in the open market Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them -- its own first-party IDs. Additional coverage: Despite the financial confines of the upfront's year-long commitments, TV ad buyers and sellers continue to seek economic comfort in the upfront model's revenue guarantees and pricing assurance, as broken down in this video. Vice Media Group is hoping to convince advertisers that its Twitch content is worth buying. Although the major holding companies sent delegations to CES, sessions at the C Space focused more on how to optimize and improve on what’s here and now. More in this Media Buying Briefing. Staff increases were down for publishers last year, with the economy as a likely driving factor, a Digiday+ Research survey found in a recent survey. Tito's Handmade Vodka is working with Martha Stewart to showcase the ways its vodka can be useful for things other than drinking, including Dry January. At CES this year, beauty devices were once again joining smart TVs, laptops and home robots on the convention floor. CES 2023 was back in full swing as companies showcase their upcoming consumer technologies -- from flying cars to haptic suits -- and marketing's C Space tackled issues around clean rooms and attention metrics. Other things to know about When DSPs like SMADEX share detailed information about their data and algorithms, brands are better equipped to discuss digital advertising strategies. Sponsored by Marketecture. Publishers are using content recommendation technologies to engage with their audiences at every stage of the customer journey. Sponsored by Piano. At a time when consumers are spending cautiously, it’s become even more important for brands to reach consumers with relevant messages. Sponsored by Amazon Ads. | | |
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