Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession.
| Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession. Additional coverage: Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry. Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024. As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further. Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients. From sister site, Modern Retail: CEOs go on a media blitz to warn of the ‘existential threat’ posed by tariffs Other things to know about Showcase your team’s impact across media and marketing with the Digiday Awards. New categories this year include Best AI Tool, Best Data Management Platform and more. Enter by May 30 to save on entries. Digital marketing strategies are becoming more refined, and data marketplaces are evolving to meet demand for precision, flexibility and privacy-first targeting over broad audience reach. Sponsored by Experian. By delivering affiliate links at scale, automated DM tools allow creators to engage followers, manage conversations and even drive sales on Instagram. Sponsored by Collective Voice. | | |
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